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Hello, my future team!

My Professional Experience

PERSONAL PROJECT
TravelArt
(2015- currently)

I launched my own project TravelArt transforming passion into business:
www.yanatravelart.com

I am a big self-learner fan. Thanks to my past work experience in digital and PR, collaboration with digital nomads and active gaining of information from books, podcasts and courses, I had a chance to implement that knowledge in my project, such as:
– created, launched, promoted an online course
– wrote and edited en E-book
– grew online presence in social media (Facebook, Instagram, YouTube etc)
– managed email-marketing
– set up a website (WordPress) with a store
– fully designed and created a sketchbook (for artists), managed mass-production in Thailand and China
– used different marketplaces to sell my physical products and artworks
– organized art-events and hosted watercolor workshops in cities I traveled to
– built awareness around the brand and took care of marketing and promotion
– grew audience organically and using extra tools for promotion ( such as facebook ads, different software)

CURRICULUM VITAE

Newsfront PR Agency (Kiev, Ukraine)
2011 – 2014

Appointment: Social Media Executive ( 08.2011- 09.2012)

Head of digital department (09.2012-2014)

Obligations:

– creation and implementation of digital strategy for brands
– brand promotion through relevant digital channels
– creation of tender offers
– direct communication with a client, negotiations with partners
– analytics of market and competitors
– launch and coordination of advertisement (Facebook ads, Vkontakte, Twitter ads)
– managing brand accounts in social media (copywriting, posting, working with the audience etc)
– work in a team: effectively motivate staff, provide feedback

Provided online campaigns for Natalie Tours Ukraine, Embassy of Turkey, Sandora, Whirlpool Ukraine, Riel (building company), Kaspersky Lab Ukraine, Peugeot Ukraine, Erste Bank Ukraine, Spanish Olives, Kyiv Marathon, Newsfront PR Agency.
Provided online special project for Toyota Russia.
Coordinated development of Facebook apps and promo sites for clients.

 

Bella Vista Hotel and Studios (Corfu, Greece)
May – August, 2014

Appointment: Online Marketing Manager

Obligations:

– creation and implementation of a digital strategy for the hotel
– work with relevant digital channels (managing Social media account)
– work with reputation
– guest relations

 

Socially responsible company “Trade Monkey” (USA-Thailand)
http://www.gotrademonkey.com/
June – August, 2015 

Appointment: social media manager, designer 

  • Social media strategy for online platforms, online marketing
  • Coordinating social media channels
  • Photography and graphic design

(example of a simple brand design: http://on.fb.me/1gAb6rL)

 

FREELANCING
SOCIAL MEDIA MANAGER

“White Sales School” (2014- 2015) – providing online campaigns for a business school based in Kiev in Facebook, Linkedin, YouTube. Creating unique content according to the marketing and business plan of the company, working on brand reputation and brand awareness online, involving new customers, posting in social platforms, supporting brand with advertisement.

Dima Borysenko Style Studio” (2013-2015) – providing online campaigns for famous Ukrainian beauty stylist in Facebook, Vkontakte, Instagram. Creating unique content, posting in social platforms, working with audience involvement, supporting brand with advertisement

L’entrecote” (2012-2014)  – providing online campaigns for French restaurant “L’entrecote” in Facebook, Vkontakte, Foursquare. Creating unique content, posting in social platforms, working with audience involvement, supporting brand with advertisement.

SushiYa” (2012-2013)  – providing online campaigns for Japanese restaurant “SuhiYa” in Facebook, Vkontakte, Foursquare. Creating unique content, posting in social platforms, working with audience involvement, supporting brand with advertisement

Top Goods” (2013) – providing online campaigns for Kiev Apple store in Facebook, Vkontakte, Instagram, Foursquare. Creating unique content, posting in social platforms, working with audience involvement, supporting brand with advertisement

“IndotravelTeam” (2016-currently) – providing online support to a French company based in Bali. Promotion via Instagram, Facebook. Collaboration with bloggers and opinion leaders. PR support

 

JOURNALISM

Magazine “Focus” (Kiev, Ukraine)
June 2011 – August 2011

Magazine “Weekly.ua” (Kiev, Ukraine)
May 2010 – August 2011, June 2012-October 2012

Example (Ukrainian language): http://bit.ly/1JTYYO5

 

ADDITIONALLY

 

Lecturer at “Be First” Marketing School (Kiev, Ukraine)
http://befirst.com.ua/en/
2012-2014

I gave lectures and practical lessons for students at the business school. Topics covered:
“Brand behavior in Social Media and reaction”
“Integration of online and offline communications”

IKRa digital school (Kiev, Ukraine)
http://www.ikraikra.ru/eng/
October 2013-March 2014

I completed a course of integrated communications in advertisement held by leading professionals of digital and advertisement industry. Studied such disciplines as Digital Strategy, Creative Promo, Client Service, Media Planning, Production.

ALSO

2014 – I was invited to a morning TV-show in Ukrainian national channel “1+1” as an expert-guest. Topic of discussion “Role of Social media nowadays”
https://www.youtube.com/watch?v=ngaXg3tR0Lc

2014 – I provided an expert comment about role of social media in business for a Ukrainian media
http://www.slideshare.net/NewsFront/ss-33590912

Currently I continue consulting small companies and brands on their growth and presence online